About The coach

Hi, My name is Craig Woolf. I am an ADHD certified coach offering personalised private coaching.

Drawing from over 50 years of lived experience and my journey of raising a son with ADHD I know what other ADHDers are going through - whether it is losing jobs, family stress or maintaining relationships with friends and extended family I can help. 

My mission is to provide the support I never had, helping others navigate their challenges with compassion and understanding.

Having grown up with ADHD, I know what it is like to always be told off, marginalized and ignored.

My personal experience inspired me to become an ADHD coach, where I can offer the attention, care, and support that I believe are essential, without compromise while focusing on the positives - your superpowers.
 
I hold dual Masters degrees and have worked within the nonprofit sector in the neurodiverse space, supporting individuals with ADHD and ASD to build new careers.

My time working alongside over 120 neurodiverse staff members, many with dual diagnoses, has provided me with deep insights and an understanding that extends far beyond typical work environments.

Clients appreciate my personal, friendly, and engaging approach, which helps them feel seen, understood, and at ease throughout our work together.

All  our lives we've been told that we can't.
I'm here to tell you that we can!

Having raised an ADHD teen once described as 'the most concerning child ever' by a poorly trained educator, I have the capacity to understand and connect with people of all ages so that they feel seen and heard.

Before I knew about my ADHD or started to manage it (with medicine and strategies) I struggled with managers who didn't understand me and in my relationships.

With my bosses, if I offered advice or support I was seen as big-noting myself. My managers never understood that I was just trying to help. As an ADHDer - guile is not a strength and it certainly isn't mine.

What I believed was innocently supporting my bosses was actually perceived as arrogance, or rudeness.

I was alienating them (especially if my support was due to a higher level of comprehension on a topic therefore potentially making my boss look less informed).

I moved jobs many times always believing I was at fault and a failure.

It is only as I grew to understand my values and drivers could I see that the biggest fault lay in not being able to explain my strengths so that my employers could benefit from them. Instead I was seen as difficult or nosy. On the inside I was severely lacking in confidence and crying out for managers to 'see me' and like me. I had an overwhelming desire to be supportive, always looking for ways to help others - often to my own detriment as they didn't perceive my motives as pure. I have a deep understanding of what it is like to be overlooked, ignored, put down, marginalised and undervalued or unappreciated by loved ones, teachers and peers. By connecting on a personal level and truly understanding the challenges faced, regardless of age, I am able to build a strong rapport with my clients to help them overcome the challenges that I faced.